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Jeffrey B. Pease

(415) 706-1165

SUMMARY

Senior Product Marketing

Versatile marketing executive with an unusual range of senior-level experience. Pioneered product marketing function for startup company and for a newly formed division of the leading Business Intelligence software company. Supported major account sales in two different industries. Built and ran IT department. Created product positioning and messaging. Published writer and internationally experienced public speaker, with demonstrated ability to turn technical attributes into compelling value propositions.

EDUCATION

M.B.A., Marketing, Cornell University

B.A., Psychology, Cornell University

EXPERIENCE

BUSINESS OBJECTS (and Ithena subsidiary) San Jose, California

Director and Senior Director of Product Marketing, May 2000 – October 2002.

Responsible for outbound product marketing to broaden company’s application strategy from CRM to enterprise-wide suite. Created messaging, positioning, pricing, and sales tools for worldwide rollout of enterprise-wide suite of analytic application products spanning CRM, Product, Supply Chain, and Operations with sales of $6 million in first 3 quarters.

Supported major account sales including BellSouth, GE, Mastercard. Provided worldwide sales training. Responsible for tour visits to strategic accounts. Presented in company analyst tour. Wrote or was interviewed for major industry publications.

Developed analytic applications messaging and positioning. Created the material for corporate web site, collateral and sales presentations. Researched competitors. Managed analyst relationships and delivered briefings to key analysts at the Patricia Seybold Group, Gartner Group, Forrester, Aberdeen, IDC, Meta, Giga, etc.

MEETINGS PLUS Lafayette, California

Director of Technology, April 1997- March 2000.

Responsible for all technology at the largest independent conference planning company in Northern California. Ensured over $19 million in new business with technology development and major account sales support to decision makers at leading Silicon Valley companies. Played the key role in closing on company’s largest sale, a $4 million software conference.

Architected and implemented web-based conference registration system that enrolled 22,000 people and took in over $10,500,000 in 1999 (profiled in “Novelty Becomes Necessity,” Business Week, 5/24/99). Managed Internet projects from sales call through execution for more than 30 technology companies including PeopleSoft, Sun, Oracle, E*Trade, Documentum, Ariba, Lucent, and Autodesk.

Built five-person IT department from scratch, creating network, registration systems and sales tools that enabled 30% annual sales growth for three successive years. Turned around deficient company technical infrastructure and honed it into a key competitive advantage.

Developed and managed the network for this $16 million technical consulting and search firm, enabling growth from $11 million. Selected, deployed and supported all company hardware, network hardware and software (TCP/IP, NT Servers, Win95/98/NT clients).

Supported growing Internet demand from dial-up to networked ISDN to DSL. Configured routers, servers, and workstations. Managed two complete ISP transitions, including relocation and revision of corporate web site. I accepted a placement at Meetings Plus through Zen Systems, but continued to manage Zen network for two years as a consultant.

Marin County Office of Education: Developed and delivered to 200 employees a custom set of training as part of a district-wide standardization onto the Windows platform.

Marin City Computer Center: Managed all technical aspects of an inner-city skills-training facility, including training and supporting teachers and transforming a housing project boiler room into a multimedia computer center.

Readers' Digest Books: Developed a book production tracking system to track multiple deadline elements of 25-30 books simultaneously in production.

Oclassen Pharmaceuticals: Prototyped database application to track adverse drug reactions in accordance with FDA requirements for the approval process.

Responsible for marketing BitFax Professional, the first integrated Voice/Fax/Data communications package for Windows. Engendered positive reviews in all major and many specialty PC magazines. Planned and implemented the product’s first upgrade campaign, resulting in the company’s first retail profit. Improved cash flow by negotiating a consignment-based bundle deal with Zoom Telephonics. Developed new product marketing plan and brand identity with the Cheyenne marketing team following acquisition by Cheyenne Software.